-Most social engineering techniques do not require any technical skills from the attacker.
-Everyone, from petty thieves to advanced attackers, can operate in this space.
What is the goal ?
-Social engineering works because the goal is to target human emotions. Attacker’s create fear, urgency, trust, or curiosity to make people react quickly.
-Many victims trust messages that look official, By collecting personal information online, attackers make their requests seem real, lowering the victim’s vigilance.
People want to avoid conflict or inconvenience
Victims may comply just to “get it over with,” especially if the attacker pressures them.
(eset.com)